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Saverina's PR is "bar down" the greatest firm to reach the NHL

***MAJOR PR UPDATE***


Saverina has moved into public relations full time and it's got everyone pulling a "Celly."


Scoring some of the most recognized players in the NHL, Saverina's giving a good fore-check to her competitors. With top NHLers' like Doug Gilmour, Jonathan Bernier, Vincent Trocheck, Zac Rinaldo and Nate Thompson; Saverina's got everyone wanting to make a "long change" into her PR firm!


Welcome to my special Holiday Blog. When I think of the holidays, I also think of the year that has passed. I find myself reminiscing about the action steps I took during the year to get me to the place I am today. I review the good, the bad and the amazing and I allow myself to feel it all. One of the constants in this process is work. And, what I've discovered is that hard work is the root to much of my success. I also discovered that family, good friendships, and amazing collaborations has made my year that much ore special. Nothing in this past year was handed to me. I worked damn hard for it all. It boils down to preparation and opportunity. Some want it to happen, some wish it would happen and others make it happen. My Special Holiday Blog Feature Guest is one of those who make it happen. She doesn't makes excuses, she just works hard to get herself to the place she wants to be.


When you think of hard work, what's the first word that comes to your mind? For me, that one word is dedication! Although dedicating all your energy and drive into something that may or may not work out in your favour can be exhausting at times, often enough, the hard work is well worth the life investment. Hard work does not come without objections and problems. The truth is, there will always be obstacles to overcome and that`s not likely to change any time soon. As hard working, dedicated, success driven women in business, we need to be accepting of challenges and change; requiring us to be flexible, adaptable, understanding and patient.


I recently read an blog post by Christopher D. Connors about why hard work matters. In his blog, he quoted Coach John Wooden, author of Pyramid of Success, saying "Success travels in the company of very hard work. There is no trick, no easy way." This quote really resonated with me because it's a reminder that the efforts we give are the rewards we reap. Christopher also mentions that hard work is often modelled and passed down from generations before us because he feels it has universal significance to it. After reading his blog, I immediately thought of Saverina Scozzari and her dedication to hard work; not only professionally but also personally. It's one of the main reasons why I was excited to have her back in my Blog feed as this year's Holiday Feature.


Saverina is a true inspiration to hard working women all around the globe. Her dedicated work ethic and passion for sports has this unstoppable entrepreneur building her brand and soaring in her career as a sports PR #BossBabe.

Welcome back to my platform Saverina. I had the pleasure of interviewing you a few months ago and I'm excited to sit down with you again. Since our last interview in August 2019 (check out that interview here), can you give me the highlight reel of what's been happening in your career?

For a while I felt like I was drowning in so many amazing opportunities. Now I’ve finally managed to process that it’s all a reality and I’m slightly calmer.

It all started when I made the switch to working in sports PR full-time. Last time we chatted, I had just started working with Hockey Hall of Famer Doug Gilmour and current NHLer Nate Thompson of the Montreal Canadiens.

Currently, I’m still working with those two but I’m also representing Jonathan Bernier of the Detroit Red Wings and Vincent Trocheck of the Florida Panthers.

Outside of sports PR, I became a brand ambassador for the OHL Hamilton Bulldogs as well as partnered up with Shoeless Joe’s for a sports interview segment via IGTV called “Sav’s Corner”.

Congratulations on your collaboration with Shoeless Joe's. I understand this is going to be airing on your IGTV. Collaborating with other brands is a cornerstone to conducting good business. When your creative thinking and strategic approach is aligned, collaborations can add great value to your brand. Collaborations like Blog Features and influence marketing are great methods to rapidly grow your following, increase revenue and skyrocket your visibility. Can you tell me more about your collaboration with Shoeless Joe's and Saverina PR?

Thank you! I was really excited about this as it was a big moment in my transition from an entertainment to sports focus. Sav’s Corner is a sports interview segment that will be posted on Shoeless Joe’s Hamilton’s Instagram. My goal is to help people - both sports and non-sports fans - to see athletes and other folks in the industry as human beings. They get a lot of heat and there are a lot of false stereotypes out there (example: Jess Allen of CTV’s The Social’s rant about hockey players).

In what way have you grown since our interview last year?

I think I’ve become more accepting of the fact that not everything’s going to work out the way I’d like or as fast as I’d like.

I find that many people struggle with this exact thing. Its a constant battle of overcoming rejections and objections. Can you explain some of your personal experiences with this?

Deals are going to fall through, people are going to promise me the world and there’s nothing that I can do about it except learn from the experience and move forward. My career has always been part of who I am, my identity. I’ve learned to separate myself from my work and not take things personally.

I love asking this question because the responses are always fascinating. Describe yourself in one word.


Determined!


That, I'm not going to dispute. When I first met you, I experienced your drive; from immediate email responses straight through to punctuality. In fact, I might have even wished we met you earlier so I could have included you as one of the Boss Queen's featured in my newest book Femme Fabulous.

You recently revamped your website, it looks amazing! I love the layers of content, yet the look is simplistic and easy to navigate. What's your favorite section on your website


The “About” section would have to be my favourite.

Why?

Because it’s nice to have a quick walk down memory lane and see what I’ve accomplished over the last 8 years. It also reminds me of who I am and what I’m passionate about keeping me in line with the goals and milestones that I want to hit next.

What's the most stand out thing you've learned about yourself during this past year?

I’ve learned that I can handle a lot of shit and its okay to take time to rest. There was a big health scare recently and it was a test for me both personally and professionally. It taught me about the importance of having my priorities straight and what is needed to be the best version of myself. I’ve always put work before anything else, and I’ve learned that there’s more to life. There’s nothing more rewarding than doing what makes you happy with people that make you happy. I find that when I’m fulfilled in my personal life, it helps me perform better professionally.


We've talked about this before so, I know your answer but I'd love my followers and readers to hear your response because, I think it's brilliant! How do you define success?

Personally, success is being content with who I am and what I’m doing in life. Professionally, success is being able to provide for my family as they’ve done so much for me.

I know you love reading sports memoirs. Of all the ones you've read, which one is your favourite and why?

Sean Avery is one of my favourite players of all time because of his zero f*cks given approach to life on and off the ice. He tells it like it is in his memoir “Icecapades”. That was the first hockey memoir I read and a great way to get introduced to the politics and behind the scenes of the game. I actually received a signed copy for my birthday a few months back from my colleague Ken Hadall.

Well, now we all know what your favourite birthday gift of all time is! You recently left Cable 14 as an on-air personality and producer and now you find yourself sitting on the other side of the camera. What prompted this change?

This was a change that I played with in my head for about a year before I went through with it. I started there when I was 16 and knew absolutely nothing about everything. 6 years later, I decided it was time to close that chapter of my life as I had gotten everything I could out of that experience. Great friendships were formed, I was able to grow my professional network and I left feeling confident that I can achieve anything that I set my mind to.

I'm a fan of blogging and love featuring successful people like yourself. All my blogs can be found on my website. While browsing your website, I noticed you write blogs too and have been for quite some time now. In fact, one of the earliest blogs on your website dates back to August of 2015 (impressive). Your very 1st blog focused on the VMA's, fashion and fifty shades of Kanye. Yup, I went there! First, I want to ask you about how you felt when that first blog post went live. I can see the blog transition with each post you've released. Secondly, what's your biggest takeaway as a blogger?

Oh, I was f*cking terrified. I didn’t really see it as a way to make an income, but more of a platform to share my opinions that aren’t really considered “mainstream”. I think the blog grew as I grew and learned what I’m really passionate about versus what I thought I needed to be passionate about in order to achieve “fame”. People appreciate authenticity and transparency. I think blogging is more about being true to yourself than focusing on how many views each post gets.

Do you still get those same feels today when you post a blog?

Honestly, I haven’t blogged since I relaunched in September as life kind of got in the way. I lost that loving feeling and excitement and don’t want to create content just to have something to show for. When and if I feel like I’m ready to return, I will. As of right now, I don’t know when exactly that’ll be, but I know that there are other things that require my time and energy right now.

Fair enough! I can understand your position on this matter and I can also resonate with putting your energy to the most important areas in your life that serve your purpose. Juggling all the aspects of your life, it's sometimes hard to switch from one area to another. Girl, I get it and ALL I can say is...motivation! Who's your biggest motivator?

The old me - whether it is who I was a year ago, a day ago or even a minute ago. We’re always growing and changing and I strongly believe that achieving your goals is connected to changing your mindset.

You have no idea how much I love this answer. It's refreshing to hear you say that you are your own motivation. I'm forever reminding all my followers the importance of believing in themselves, showing up for themselves and practicing self-care. I think I'm going to use choosing yourself as a primary motivator to that list! So, what's next for Saverina?

I have no idea, and I’m okay with that. I’m extremely grateful for everything that I have. I’m content with the people and things in my life right now and just want to soak it all in one day at a time, one burger at time.

You are a true inspiration. From the very 1st day we met, I connected with you instantly. You are a blessing and I'm grateful to have you in my circle. I'm certain you've heard this many times; as you should because, you are a true blessing. Thank you for sharing a portion of your life with me and my amazing readers. I look forward to watching you grow both personally and professionally.


How can others contact or follow you?

Twitter: @SaverinaPR

Instagram: @SaverinaPR

Facebook: @Saverina Scozzari

Facebook Business: @The SS Collective

LinkedIn: @SaverinaPR

Website: www.thesscollective.com

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